Buy / Sell A Home


Selling a Home

Selling Secret #10: Pricing it Right
Any property is worth only what qualified buyers are willing to pay. Find out what your home is worth and price it accordingly. There is always a range within which to price a home and the old mantra, “price or patience” holds true. If you are motivated to sell quickly, you should price your home at the low end of that range, knowing that in a strong market, it is likely that multiple buyers will bid against each other, driving the sales price to the full market value. Pricing a home at the high end of the market value range may require more patience… and, of course, overpricing will only lead to excessive time on the market which can make prospective buyers think something must be wrong with the home. Appropriate pricing is the single best strategy to sell a home in a timely fashion.

Selling Secret #9: Select a Great Realtor
We can really help with this one! An experienced Realtor who works with a reputable and well-regarded Brokerage can be the most important decision you make when selling a home. Hiring a Realtor with in-depth market knowledge, great home staging ideas and an extensive network of real estate professionals will help make your home selling experience a success. From appropriate pricing and marketing strategy to guidance with the other items on this list, a great Realtor is often the key to this success. (This is probably Secret #1, but we couldn’t wait to throw it in! ☺ )

Selling Secret #8: Marketing Plan
Today there are numerous ways to put your home in front of prospective buyers.  Pocket listings, coming soon listings, Realtor-only website listings and MLS (multiple listing service) listings are just the beginning. A great Realtor will explain their Internet marketing, print advertising, email marketing, Realtor tour, open house, Realtor networking and other strategies that they can employ to get your home in front of the most qualified and motivated prospective buyers for your home.

Selling Secret #7: Half-Empty Closets
Home buyers are often looking to replace a home they have outgrown. Clearing out clutter and making your home look as spacious as possible is a great selling tactic… removing half of the items in every closet will make your home look like it has room to spare!

Selling Secret #6: Light It Up
Natural light is a big selling point for many home buyers. When your home is being shown, open window treatments and turn on all of the lights. Increasing the wattage of light bulbs can also make closed in rooms feel larger and more attractive and cleaning windows and trimming overgrown landscaping can also open up a home. Bright and cheery sells!

 Selling Secret #5: Pets, Smells and Aromas
You’ve probably heard the old saying, “Children should be seen and not heard.” While we don’t believe this still holds true, we do believe that, “Pets should not be seen or smelled!” Because not everyone keeps animals in their home, it is preferable to remove pets, along with their litter boxes, bedding and food for showings. On the positive side of the olfactory spectrum, high-quality candles and scents, so long as they aren’t overpowering, can trigger positive feelings for prospective buyers.

Selling Secret #4: Repairs and Upgrades
If it’s broken, fix it. That loose door handle or dripping faucet a homeowner hasn’t gotten around to fixing can lead buyers to wonder what other “deferred maintenance” might exist, especially in the unseen and expensive to repair mechanicals of a home. Quick fixes before selling always pay off. Having a home pre-inspection and making certain repairs can be a great way to avoid re-negotiations of the sales price once a buyer has the home inspected. Keep in mind that once you have the home inspected, you will be required to repair or reveal the deficiencies shown on the report. Paint and carpet cleaning or replacement is almost always a good thing while upgrades or major remodel projects in preparation for a sale are not as straight forward and it is difficult to determine what the return on these investments may be. A knowledgeable Realtor can discuss these ideas with you.

Selling Secret #3: Emotional Business
Selling a home, especially one you have put a lot of love into, can be a very emotional thing. It is important to realize that home buyers are often in “business mode” and will place value in other areas than a seller does. While family photos and other personal items are important to the seller, they can be distracting to a buyer. We’re not suggesting “sanitizing” the home, but make sure a prospective buyer can look around and imagine themselves or their family living there. It is often a good idea to consider hiring a home stager to maximize the floorplan / spaces as well as the inviting nature of the home.

Selling Secret #2: Always be Ready to Show
Whether you have your home on a lockbox or listed as “Appointment with Agent”, keeping it “show ready” and making it as accessible as possible is very important. While seriously interested buyers will go to greater lengths to get into a home, it is a good idea not to turn away less motivated buyers. You never know who will fall in love with your home! Price range can have a lot to do with how a home is shown and a great Realtor will help develop a showing strategy, manage showings, qualify prospects and get feedback after showings.

Selling Secret #1: Make a Great First Impression
The importance of the drive-up and walk-up appeal of a home can’t be overstated. There is only one first impression and prospective buyers make it before their Realtor can get the key in the front door. Re-sodding bar patches in the lawn, planting flowers, mulching beds and trimming overgrown plantings is one of the lowest cost ways to start a home off on the right foot. Power washing the home, walkway and porch and painting the front door and shutters can take years off a home and cause drivers by to do a double take.

Selling a Home

Selling Secret #10: Pricing it Right
Any property is worth only what qualified buyers are willing to pay. Find out what your home is worth and price it accordingly. There is always a range within which to price a home and the old mantra, “price or patience” holds true. If you are motivated to sell quickly, you should price your home at the low end of that range, knowing that in a strong market, it is likely that multiple buyers will bid against each other, driving the sales price to the full market value. Pricing a home at the high end of the market value range may require more patience… and, of course, overpricing will only lead to excessive time on the market which can make prospective buyers think something must be wrong with the home. Appropriate pricing is the single best strategy to sell a home in a timely fashion.

Selling Secret #9: Select a Great Realtor
We can really help with this one! An experienced Realtor who works with a reputable and well-regarded Brokerage can be the most important decision you make when selling a home. Hiring a Realtor with in-depth market knowledge, great home staging ideas and an extensive network of real estate professionals will help make your home selling experience a success. From appropriate pricing and marketing strategy to guidance with the other items on this list, a great Realtor is often the key to this success. (This is probably Secret #1, but we couldn’t wait to throw it in! ☺ )

Selling Secret #8: Marketing Plan
Today there are numerous ways to put your home in front of prospective buyers.  Pocket listings, coming soon listings, Realtor-only website listings and MLS (multiple listing service) listings are just the beginning. A great Realtor will explain their Internet marketing, print advertising, email marketing, Realtor tour, open house, Realtor networking and other strategies that they can employ to get your home in front of the most qualified and motivated prospective buyers for your home.

Selling Secret #7: Half-Empty Closets
Home buyers are often looking to replace a home they have outgrown. Clearing out clutter and making your home look as spacious as possible is a great selling tactic… removing half of the items in every closet will make your home look like it has room to spare!

Selling Secret #6: Light It Up
Natural light is a big selling point for many home buyers. When your home is being shown, open window treatments and turn on all of the lights. Increasing the wattage of light bulbs can also make closed in rooms feel larger and more attractive and cleaning windows and trimming overgrown landscaping can also open up a home. Bright and cheery sells!

 Selling Secret #5: Pets, Smells and Aromas
You’ve probably heard the old saying, “Children should be seen and not heard.” While we don’t believe this still holds true, we do believe that, “Pets should not be seen or smelled!” Because not everyone keeps animals in their home, it is preferable to remove pets, along with their litter boxes, bedding and food for showings. On the positive side of the olfactory spectrum, high-quality candles and scents, so long as they aren’t overpowering, can trigger positive feelings for prospective buyers.

Selling Secret #4: Repairs and Upgrades
If it’s broken, fix it. That loose door handle or dripping faucet a homeowner hasn’t gotten around to fixing can lead buyers to wonder what other “deferred maintenance” might exist, especially in the unseen and expensive to repair mechanicals of a home. Quick fixes before selling always pay off. Having a home pre-inspection and making certain repairs can be a great way to avoid re-negotiations of the sales price once a buyer has the home inspected. Keep in mind that once you have the home inspected, you will be required to repair or reveal the deficiencies shown on the report. Paint and carpet cleaning or replacement is almost always a good thing while upgrades or major remodel projects in preparation for a sale are not as straight forward and it is difficult to determine what the return on these investments may be. A knowledgeable Realtor can discuss these ideas with you.

Selling Secret #3: Emotional Business
Selling a home, especially one you have put a lot of love into, can be a very emotional thing. It is important to realize that home buyers are often in “business mode” and will place value in other areas than a seller does. While family photos and other personal items are important to the seller, they can be distracting to a buyer. We’re not suggesting “sanitizing” the home, but make sure a prospective buyer can look around and imagine themselves or their family living there. It is often a good idea to consider hiring a home stager to maximize the floorplan / spaces as well as the inviting nature of the home.

Selling Secret #2: Always be Ready to Show
Whether you have your home on a lockbox or listed as “Appointment with Agent”, keeping it “show ready” and making it as accessible as possible is very important. While seriously interested buyers will go to greater lengths to get into a home, it is a good idea not to turn away less motivated buyers. You never know who will fall in love with your home! Price range can have a lot to do with how a home is shown and a great Realtor will help develop a showing strategy, manage showings, qualify prospects and get feedback after showings.

Selling Secret #1: Make a Great First Impression
The importance of the drive-up and walk-up appeal of a home can’t be overstated. There is only one first impression and prospective buyers make it before their Realtor can get the key in the front door. Re-sodding bar patches in the lawn, planting flowers, mulching beds and trimming overgrown plantings is one of the lowest cost ways to start a home off on the right foot. Power washing the home, walkway and porch and painting the front door and shutters can take years off a home and cause drivers by to do a double take.


 
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